We are very impressed by this new platform which is set to become the shopping experience everyone has ever dreamed of… MyMall is still in BETA and their future plans sound absolutely great.
When entering this virtual shopping center you are asked to select a floor and you quickly find yourself in a virtual space where navigation is easy and the number of brands is endless
At the moment you can only click on each store and retrieve their details, together with a link to the official website.
As stated in their vision, they are about to launch 20 different shopping centres and a social networking element to connect people loving the same brand, asking for fashion and financial advice, sharing best deals, starting their own membership club and a unique VOIP service to screen free call to brands’ managers throughout each shopping centre.
Also, imagine how amazing it would be to step into the Mall and be able to customize your corridor with your favourite brands and be able to browse new collections or new portable devices without leaving your sofa!
The whole experience sound simply brilliant, however there are still few cons which need more thinking:
- Are people still going to shop for clothes without being able to try them on?
- How’s the return policy going to work?
- Are the actual brands going to hire extra-staff to support these innovative POS
We are impatiently looking forward to the full experience.
UpNext – Experience cities in a new way
UpNext is a new application from the iTunes store that you may be familiar with if you caught a glimpse of last week’s Sunny Side Up Meeting in London (If you missed the whole thing catch it here). It’s an application that is sure to revolutionize how cities are experienced.
So, what makes this so different from the existing “Maps” application?
Well, if you throw in a dose of Maps, a hint of Grand Theft Auto, a pinch of Yellow Pages and a dash of TFL journey planner (A dash will do, anymore and the app will strike) then you’re close.
On activation, the software will lock on to your location and render a 3D representation of the city that surrounds you. The 3D image is completely interactive, allowing the user to travel and explore the virtual city provided. The level of interaction allows users to tap on a building/location of interest and extract information on the point of interest i.e. the user (commercial) of the building, contact information etc. UpNext is also interactive past street level, displaying the tube lines below, so you’ll never be lost again! It can be daunting and often frustrating being lost in an unfamiliar city, which can spoil the experience at times. Now a solution is here.
Availability of the application at this current time is limited to the US with other cities in the pipeline. It is rare to find an app that is totally unique and relevant to the real world whilst offering genuine longevity and this is surely going to be a cracker. UpNext is not only available for the iPhone and iPod Touch but you can also experience it fully via your web-browser!
A to Z? Nah, more like 3 to D.
Lets cross our fingers (and toes) in the hope that the London edition is UpNext
Video demonstrating UpNext on the iPhone