Tag Archives: ...Media

Twitter 140

By Enzo Annunziata | Published: 2009/07/27

Hey guys

We put this Twitter guide together for our clients
Check the slides below and please let us know what you think about it…
As usual, we would highly appreciate any feedback

Twitter 140

View more documents from Profero.

Also, if you click through to our Slideshare account you can see our Sunny Side Up goodness:

Cheers
Enzo

@Profero
@ThisIsEnzo

Posted in ...Media, Research | Also tagged ...Media, 101, 140, best practices, brands, client document, guide, twiter 101, Twitter, twitter 140, twitter for brands, twitter for clients, twitter guide | Comments closed

Sims 3 Ultimate Aussie Fan Competition

By Shailei Forrester | Published: 2009/06/17

Profero Sydney have created a unique social media campaign to promote the release of much anticipated Electronic Arts game The Sims 3.

The Sims 3 Ultimate Aussie Fan Competition calls for Sims fanatics to build and promote their own Sims fan page, recruiting friends, family and anyone in sight to become a supporter of their page. Entrants to the competition are competing within 2 major prize categories – Most Supporters, for those who are able to spread the word of The Sims the furthest, and Most Creative. Competitors are encouraged to populate their pages with interesting Sims content in order to attract the vote from supporters, who can also win a copy of the game. In just over a week after launch, the competition attracted over 2500 entrants with Fans creating a huge amount of Sims 3 fan art, including YouTube videos, facebook, twitter activity and more. Among various user generated content, some fans have created their own t-shirts, parody videos, advertising concepts, rap songs and more.

The competition is open to Australian and New Zealand entrants and ends July 3rd.
Website: www.sims3fan.com.au
Twitter: www.twitter.com/sims3fancomp

Posted in ...Marketing, ...Networks, Advertising | Also tagged ...Media, competition, sims, social networking | Comments closed

MINI iPhone App – OPENNESS

By Enzo Annunziata | Published: 2009/05/26

We are delighted to announce the launch of the new MINI iPhone application, OPENNESS

The app is part of the latest digital MINI activity to promote the new MINI convertible, Stay Open, and something completely different from the run-of-the-mill motoring iPhone applications available within the iTunes Store

Drivers of convertibles are more open to new experiences so the MINI Openness mobile application encourages users to explore the unexplored and try new things. By downloading the application, users will have access to an off-beat guide to the UK’s major cities, including London, Manchester, Birmingham and Edinburgh and over 400 unusual and spontaneous experiences: from getting a Brazilian to attending a Mexican wrestling match with fetish cabaret, joining a literary salon to jumping on a coach to an unknown destination.

Here are a few quick words on what the application does:

When launching the app on your iPhone, based on the level of open-mindedness you choose, the app will provide you with the most adventurous things to do, either closer to where you are or in a specific location (the app supports two geo-options: ‘Find My Location’ and ‘Insert Location’)
The application also has a built-in Google Maps API, where you can find the venue or the exact location for each single ‘open-minded’ experience
If the experience chosen doesn’t tickle your fancy, you can choose amongst many others, simply clicking on NEXT.
Also, if you are not really sure on how adventurous you feel, a simple shake of the iPhone will provide you with a random experience.

The wider digital campaign, Stay Open, is supported by online banner activity, also centred on openness and spontaneity.

You can download OPENNESS simply clicking here!

Let us know what you think!

Posted in ...Marketing, Branded Experience | Also tagged ...Media, app, application, interactive, iphone, itunes, MINI, openness | Comments closed

Profero Thumbs/UP: Fiat 500

By Enzo Annunziata | Published: 2009/02/06

Brand: FIAT
Campaign: Fiat 500 re-launch
Markets: Italy and UK focus (Europe)
Dates: July 2007 – January 2008

Background
Fiat 500 is one of the most iconic cars in the world whose last production series was during 1975. In 2007, on the steps of the new BMW MINI and the VW New Beetle, FIAT decided to re-introduce the small city-car into the market. Because the 500 belongs to the Italian cultural heritage, the car deserved and needed a bold and memorable come back – not only in the Italian automotive industry but on a global level

Challenge
How does Fiat re-introduce an iconic city-car into the market, in a really innovative way, into a highly competitive market category (MINI, NewBeetle, Smart…)

Approach
The product is mainly targeted to young-at-heart professionals and city-car drivers with a spirit of fun and adventure. Taking into consideration that this audience is very active online, the brand wanted to create something where both online and offline media techniques would play an important role together, involving the target audience right from the start.

Posted in ...Marketing, Advertising, Branded Experience, Uncategorized | Also tagged ...Marketing, ...Media, automotive, case studies, case study, engagement, fiat, fiat500, involvement, profero thumbsup, Research, UGC | Comments closed

Dear Mr. President – PEPSI

By Enzo Annunziata | Published: 2009/01/26

Really liking the new initiative by PEPSI

The site is called ‘Dear Mr. President’ and people are invited to upload personal videos for the 44th Elected US President Obama. The website is backed up by loads of celebrities, amongst who Eva Longoria and Lady Gaga

It’s a very simple idea which I am pretty sure did not have much thinking behind, although thumbs up to PEPSI to take advantage of the right moment to create such initiative, as a matter of fact the brand is definitely going to get loads of attention because of this

The YouTube channel ‘Refresh Everything’ is actually very well designed too. You can see all the videos uploaded by the users and a Google map to check which are the most active communities.

Also, Tumblr was the chosen platform to allow the shy ones to simply send in recommendations about the future of the United States, pretty well thought I’d say

We should wait and see what Coca-cola is going to do next…