Tag Archives: InglouriousBasterds

As part of the social media film review we have been looking at new benchmarks for successful marketing campaigns by films exploiting the social media space to engage and disseminate information to potential cinema-goers. Dark Knight threw down the gauntlet to potential adopters of viral marketing strategies and the success of the multi-pronged Cloverfield campaign saw a creative and intelligent teaser campaign that involved moviegoers beyond the conversations at the water cooler. However, neither of these used the social phenomenon Twitter as effectively as Quentin Taratino’s Inglourious Basterds.

Recently we have seen correlations drawn between Twitter activity and box office performances. “Twitter sinks Bruno” articles, for example. However, according to Steven Zeitchik at Risky Biz Blog, Inglorious Basterds is the first film that can directly thank Twitter for its opening weekend box office success. A bold statement, indeed, given the proven audience-pulling power of both Pitt and Tarantino.

So, how can we/anyone make the claim that IB has, in fact, tamed the mob that runs the Twitter trending topics thus benefiting hugely from the “Twitter factor”?
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