Forrester have just released a new research report called looking at how companies should organise to best deal with social media, which as well as giving the data above, answers the questions “Which roles do we need” and “Which department is in charge”.
They recommend that the best approach to organising for social media is for companies to form “a cross functional team that includes representatives from different departments and groups and is responsible for social media strategy and implementation”
Via We are Social
Obviously we completely concur and it exactly what we have done with The Hive and much of the advice we are giving to clients is to help them internalise social media into their business. It was extremely satisfying today to find out that a blogger outreach guide that we had put together for one of our clients has helped them build better relationships with their audience.
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Who owns Social Media?
Forrester have just released a new research report called looking at how companies should organise to best deal with social media, which as well as giving the data above, answers the questions “Which roles do we need” and “Which department is in charge”.
They recommend that the best approach to organising for social media is for companies to form “a cross functional team that includes representatives from different departments and groups and is responsible for social media strategy and implementation”
Via We are Social
Obviously we completely concur and it exactly what we have done with The Hive and much of the advice we are giving to clients is to help them internalise social media into their business. It was extremely satisfying today to find out that a blogger outreach guide that we had put together for one of our clients has helped them build better relationships with their audience.