Having recently written a post on the success of the Facebook Connect API (see “Facebook Finally Connects”) there is some irony in that the unstoppable, social media blue machine have wrongly second-guessed the needs of their audience with the introduction of their new “Reconnect” feature. And let’s face it, they rarely get things wrong.
Confessions of a Social Marketer: Comply or Die
Comply or Die by Profero Global
There are, inevitably, both pros and cons to reaching maturity at a time when economies around the world are collapsing, a time when even the assumed recession-proof financial superpowers in the Middle East are bellowing smoke signals for help.
Social marketing has, ostensibly, helped many brands bridge the chasm that can separate consumer confidence and corporate promises; it has added value to products and corporations where value was previously lacking. We have seen relatively run-of-the-mill companies, such as Coffee Grounds and Zappos, leverage social media in ways that have transformed their marketing strategies, revitalised their customer service policies and even enhanced their core business models, turning them into local and global superstars.
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