Sims 3 Ultimate Aussie Fan Competition

Profero Sydney have created a unique social media campaign to promote the release of much anticipated Electronic Arts game The Sims 3.

The Sims 3 Ultimate Aussie Fan Competition calls for Sims fanatics to build and promote their own Sims fan page, recruiting friends, family and anyone in sight to become a supporter of their page. Entrants to the competition are competing within 2 major prize categories – Most Supporters, for those who are able to spread the word of The Sims the furthest, and Most Creative. Competitors are encouraged to populate their pages with interesting Sims content in order to attract the vote from supporters, who can also win a copy of the game. In just over a week after launch, the competition attracted over 2500 entrants with Fans creating a huge amount of Sims 3 fan art, including YouTube videos, facebook, twitter activity and more. Among various user generated content, some fans have created their own t-shirts, parody videos, advertising concepts, rap songs and more.

The competition is open to Australian and New Zealand entrants and ends July 3rd.
Website: www.sims3fan.com.au
Twitter: www.twitter.com/sims3fancomp