Here is the keynote presentation from Scott Monty (Head of Social Media @Ford) at the 2009 OMMA Global conference in New York on September 21. It tells the story of Ford’s social media experience and highlights the key elements that make them one of the top companies using social media.
Ford’s Social Media Strategy is simple “To Humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process” and when executed with creativity and passion like most of their campaigns so far, can deliver incredible results”. Via DigitalBuzzblog
It is interesting that there is very little in there about ROI or direct sales in this presentation but given that Ford continue to invest heavily in the space you can only assume that they feel the activity is having an influence in perception and ultimately sales. I think that this is the problem with looking for the holy grail of measurement in the social media space – you can only really measure it’s success over time if looking at the wider context of the marketing and trying to attribute it ultimately to sales – something that was so well covered by Oliver Blanchard’s basics of social media ROI.
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Zero to 60: Ford’s Social Media Strategy
Here is the keynote presentation from Scott Monty (Head of Social Media @Ford) at the 2009 OMMA Global conference in New York on September 21. It tells the story of Ford’s social media experience and highlights the key elements that make them one of the top companies using social media.
Ford’s Social Media Strategy is simple “To Humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process” and when executed with creativity and passion like most of their campaigns so far, can deliver incredible results”. Via DigitalBuzzblog
It is interesting that there is very little in there about ROI or direct sales in this presentation but given that Ford continue to invest heavily in the space you can only assume that they feel the activity is having an influence in perception and ultimately sales. I think that this is the problem with looking for the holy grail of measurement in the social media space – you can only really measure it’s success over time if looking at the wider context of the marketing and trying to attribute it ultimately to sales – something that was so well covered by Oliver Blanchard’s basics of social media ROI.