Art made on an iPhone
The ultimate potential of the revolutionary iPhone was not realised when admirers first lauded its aesthetic appeal. Nor was it appreciated when they praised the power of the hardware that was housed within this sleek exterior. Only now, when looking at the ever-expanding choice of iPhone apps available, enabling the smart phone to become a device that rotates around the user, taking on the function of what the user desires, as a truly customisable phone that can become anything you want it to be, can we appreciate its true capability.
iPhone
The most successful apps are those that use the phones inbuilt software and hardware features effectively i.e. Accelerometer, GPS, Compass, Camera, Touch-screen etc. However, the most successful branded applications are those that seek out the part of the brand that provides an engaging mobile user experience. Carling’s iPint entertained pub-goers with a simple yet fun visualisation that could be pulled out at your local for some banter, whilst Oakley uses the GPS function to create an app that surfers could use as a utility for checking wave height and location, adding to the brand’s product truths of functionality and reliability relevant to the sport.
With the total number of “Active Apps” shooting past the 85,000 mark(and counting) there are a fair share of brands that have dipped into the world of Apps, some offering engaging mini-brand experiences, others offering not so engaging branded experiences. In order to take a snapshot of the state of the branded iPhone app segment, a modestly-sized document with some examples of the latest brands trying their luck at mobile is available here, including our ten pence on just what we think of their efforts.
For a more detailed list, including more on this and other information, head over to Johnny Makkar’s blog at Attention Digital and take a look at his extensive spreadsheet. If you know of any applications he may be missing then help the gentlemen out with some good old-fashioned crowd sourcing.
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Branded iPhone Apps
Art made on an iPhone
The ultimate potential of the revolutionary iPhone was not realised when admirers first lauded its aesthetic appeal. Nor was it appreciated when they praised the power of the hardware that was housed within this sleek exterior. Only now, when looking at the ever-expanding choice of iPhone apps available, enabling the smart phone to become a device that rotates around the user, taking on the function of what the user desires, as a truly customisable phone that can become anything you want it to be, can we appreciate its true capability.
iPhone
The most successful apps are those that use the phones inbuilt software and hardware features effectively i.e. Accelerometer, GPS, Compass, Camera, Touch-screen etc. However, the most successful branded applications are those that seek out the part of the brand that provides an engaging mobile user experience. Carling’s iPint entertained pub-goers with a simple yet fun visualisation that could be pulled out at your local for some banter, whilst Oakley uses the GPS function to create an app that surfers could use as a utility for checking wave height and location, adding to the brand’s product truths of functionality and reliability relevant to the sport.
With the total number of “Active Apps” shooting past the 85,000 mark(and counting) there are a fair share of brands that have dipped into the world of Apps, some offering engaging mini-brand experiences, others offering not so engaging branded experiences. In order to take a snapshot of the state of the branded iPhone app segment, a modestly-sized document with some examples of the latest brands trying their luck at mobile is available here, including our ten pence on just what we think of their efforts.
For a more detailed list, including more on this and other information, head over to Johnny Makkar’s blog at Attention Digital and take a look at his extensive spreadsheet. If you know of any applications he may be missing then help the gentlemen out with some good old-fashioned crowd sourcing.