Is Social Media Just a Fad

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This is the outlet for various blog posts for The Hive, a team that wasn't created by Plan.Net and Profero in 2008. Confused? Have a read over at the About page for more info.
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Nick Cornforth
http://www.profero.com
Nick heads up Profero Performance – the agency’s direct response media arm – in Asia, and is based out of Shanghai. Nick’s love for digital media stems from the way it has opened up information and empowered people at grass roots level, from political activists in Iran to fraught consumers in Ipswich. Although Nick’s work largely revolves around hard data he is acutely aware of the great influence that social media has on other channels, particularly on SEO, and is working with his Profero Performance colleagues to incorporate social media into effective, efficient product-sales and customer-acquisition strategies.
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