-
Average blog rating:
9.0
21 votes cast for 11 posts
Author Spotlight
Nick Clarke
Nick is the Marketing Manager of Profero London. Having only returned to advertising in 2008, after a break pursuing other interests, he’s a relative latecomer to social media but has been swept up in all its glorious potential. He writes for a number of on- and off-line publications, none of which have anything to do with marketing, communications or selling things.Latest Tweets
- Feast on some beautiful Polish film posters here http://ow.ly/1fAz8 Hats off to those Polish film poster designers!
- "Stubborn and ardent clinging to one's opinion is the best proof of stupidity" - Montaigne
- “Ambition is the last refuge of failure.”
- RT@Luke_PR Have fun and keep fit with free dance classes from Let's Dance with Change4Life, find your nearest class http://bit.ly/9nA6us
- "Anyone can learn what Louis Armstrong knows about music in a few weeks. Nobody could learn to play like him in a thousand years."
Blog Authors
- Daniele Fiandaca
(13) - Enzo Annunziata
(12) - Ernesto Alegre
(1) - Jamie Coomber
(4) - Luke Farrell
(9) - Mike Zeederberg
(1) - Nick Clarke
(16) - Nick Cornforth
(4) - Shailei Forrester
(4) - Will Rolls
(2)
- Daniele Fiandaca
Follow us
If you found this article good you might be interested in the following related articles:
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.























Beware the Angry Mob…
The Sound of the Marching Boot by Profero Global
Over the last couple of months the angry mob have been hard to escape. Pitchforks have been sharpened and the gates are rattling. Of course, if you read the Daily Mail then this sort of behaviour is de rigueur, but more recently a new breed of righteous Puritanism has emerged, a more dangerous sort. And it is born entirely from the Internet.
It is human nature to get (over) excited by crowd behaviour, to be swept along in the intoxicating fug of mass fury and indignation, while complaining is something of a national sport in the England. Nothing stiffens Albion’s collective backbone in quite the same way a good old grumble. Of course, we never take it quite as far as the French, that would be unconscionable, but there is little compared to the sound of a dreary Englishman with a sense of moral superiority.
Our nation’s history of rebellion is not quickly forgotten! However, where once a steady stream of letters or a well-organised protest would be a sound and legitimate representation of the number of people who felt genuinely aggrieved or insulted enough to take action against a perceived offence, the net has unleashed a worrying and, frankly, dangerous strain of fury. This is an anger predicated not on reasoned thought or deliberate organisation but on kneejerk reaction and the sheer unrelenting power of digital to sweep up all before it.
Protest groups can be set up, and swell, within minutes on sites such as Facebook; trending topics on Twitter provide the spark needed to inflame demagogic passions in an instant; even websites can be targeted and abused by an unregulated horde of superficially aggrieved firebrands, unchecked and within moments of an alleged offence.