Orange Rockcorps

By Nick Clarke | Published: 2009/10/01
screenshot_orange_rockcorps

Orange Rockcorps

First Orange Rockcorps organised free gigs in exchange for an organised four hours community service and now they have launched a music application for followers of the campaign called “The Sound of Orange.”

The programme allows the user to make their own music on the website, inviting friends on Facebook to participate in recording sounds that will make up a virtual keyboard. You can use this keyboard to create your own cover version of a song or create your own potentially chart-topping hit…

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Don’t Risk It For A Biscuit

By Nick Clarke | Published: 2009/10/01

top-tip-3The British Biscuit Advisory Board (BBAB) is the home of all the advice, news and tips to educate consumers into eating biscuits safely and with 500 Britons involved in biscuit related accidents annually, the topic has never been hotter.

Mother London has created this new campaign for Fox’s Rocky biscuits across television adverts, print and most successfully via the official BBAB website.

The whole campaign is styled on early lo-fi public information videos whilst mocking today’s health and safety-crazed society. This slightly satirical style still maintains the safety advice preached today but simplifies it in a humorous way with one catchphrase explaining “Rocky, rocky, rocky, NO! Rocky, tomato, sheep, GO!”

The website provides links to newspaper articles such as The Telegraph, The Daily Star and The Sun documenting many biscuit incidents and leaving you wondering whether the BBAB could be real or not.

You can also interact with others who share your views on biscuit safety via several social networking sites. The BBAB Facebook page gives you breaking biscuit news as it happens, important discussions and a poll on where you store your biscuits. The YouTube channel houses all the important safety videos plus a series of public opinion videos where Britons are asked questions like: Do you think children and the elderly should be supervised when eating biscuits? As they explain, they continually engage with real people, to stay at the forefront of public opinion on all matters biscuit related.

Enjoy a safer biscuit future.

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Zero to 60: Ford’s Social Media Strategy

By Daniele Fiandaca | Published: 2009/09/28

Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009]
View more presentations from Scott Monty.

Here is the keynote presentation from Scott Monty (Head of Social Media @Ford) at the 2009 OMMA Global conference in New York on September 21. It tells the story of Ford’s social media experience and highlights the key elements that make them one of the top companies using social media.

Ford’s Social Media Strategy is simple “To Humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process” and when executed with creativity and passion like most of their campaigns so far, can deliver incredible results”. Via DigitalBuzzblog

It is interesting that there is very little in there about ROI or direct sales in this presentation but given that Ford continue to invest heavily in the space you can only assume that they feel the activity is having an influence in perception and ultimately sales. I think that this is the problem with looking for the holy grail of measurement in the social media space – you can only really measure it’s success over time if looking at the wider context of the marketing and trying to attribute it ultimately to sales – something that was so well covered by Oliver Blanchard’s basics of social media ROI.

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Facebook Finally “Connects”

By Luke Farrell | Published: 2009/09/25

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The “Connect” tool, which can be seen as the first genuine attempt to allow access to Facebook user data outside of Facebook itself, is not new, having been used by developers since its introduction in the first quarter of 2008.

Although the intuitive application may not be in showroom condition, like most new technologies it does take a while for developers to become accustomed to the possibilities available, and so the practicality element tends to suffer with novelty fuelling much of the interest and following.

So, having been around the block, with both developer and user familiarising themselves with the new application, we are finally starting to see some interesting and practical uses being developed, with both parties (and client, of course) gaining substantial value from it.

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Wolfmother get widgety

By Shailei Forrester | Published: 2009/09/21

wolfmother widget

Profero Sydney have developed this widget on behalf of Universal Music in the lead up to the much anticipated release of the latest Wolfmother album “Cosmic Egg”. Packed with content such as video, audio, pics and a Twitter feed, the widget is more like a microsite in tiny little widget form. Video will be dynamically updated in the lead up to album release with never before seen behind the scenes footage, especially for the Wolfmother lovers out there who are awaiting the new album with baited breath.

The widget was produced by Profero Sydney using the free Clearspring platform, which allows for the creation, development and tracking of widgets. The share functionality means that fans can grab and share their widget across the platform of their choice, be it a social network, blog or iGoogle desktop.

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