The Hive - Part 2

A People’s History of the Internet

By Nick Clarke | Published: 2009/10/23

The People’s History of the Internet by Profero Global

Today’s Guardian Newspaper has this very simple but interesting graphic on The People’s History of the Internet. From the first “digital connection” in 1969 to Twitter and the Trafigura scandal only a last week. Check it out here.

Posted in ...History | Tagged ...History, Internet, People, Timeline | Comments closed

Behind the Great Firewall of China

By Daniele Fiandaca | Published: 2009/10/12

Chinese Firewall

Our Chinese team often sit in front of a web browser reading an all too familiar sentence: “The connection has timed out”, or similarly, “The connection was reset”. Is this the Ghost In The Machine? A galloping Trojan Horse? No, it’s the ever-expanding Chinese Firewall!

In the run-up to China’s illustrious 60th anniversary of the People’s Republic, Chris Yew, complete with virtual ladder, scales the Great Fire Wall of China in an attempt to get on top of government web-blocking and its implications for digital marketing.

Posted in ...Media | Comments closed

My Sky Status – new travel tool from Lufthansa

By Nick Clarke | Published: 2009/10/07

My Sky Status

Profero New York has just launched a new travel tool for Lufthansa: MySkyStatus™. Free and easy to set up, MySkyStatus sends precise departure, altitude, location and arrival updates automatically to the traveler’s

Facebook and Twitter pages while they’re in the air. MySkyStatus is able to track all flights so travelers of all airlines can keep their global networks updated as they travel the globe. So, not just take off and landing but precisely where you’re flying over and the altitude which you are flying at. Sit back and relax during your long, or short flights knowing that your friends, family, and coworkers are kept in the know. Gone are the times of boring out of office emails!

We hope you enjoy MySkyStatus, and happy travels to you.

Posted in Branded Experience, Utility | Comments closed

Branded iPhone Apps

By Luke Farrell | Published: 2009/10/06

Art made on an iPhone

The ultimate potential of the revolutionary iPhone was not realised when admirers first lauded its aesthetic appeal. Nor was it appreciated when they praised the power of the hardware that was housed within this sleek exterior. Only now, when looking at the ever-expanding choice of iPhone apps available, enabling the smart phone to become a device that rotates around the user, taking on the function of what the user desires, as a truly customisable phone that can become anything you want it to be, can we appreciate its true capability.

Posted in ...Marketing, ...Media, ...Networks, Advertising, Branded Experience, The future | Comments closed

Social Media Film Review: Final Thoughts

By Luke Farrell | Published: 2009/10/05

Social Media

Having been in the process of writing a conclusive (And slightly overdue) piece to summarise the social media film review, I stumbled upon an article written by Andrew Hampp of AdAge that evaluates the phenomenon in a respectable fashion. The article takes a mature and well balanced stance on exploring the relationships and variables involved. Hampp also uses the studies that were featured earlier on The Hive Blog social media film review, adding to the relevance of the inclusion of this piece, so without further adieu, view the article after the break. All credit is due to the author and publisher.

Forget Ebert: How Twitter Makes or Breaks Movie Marketing Today

Posted in ...Marketing, ...Media, ...Networks, Advertising, The future | Comments closed