Loving this from Radiohead. Taking all the great ingredients from the work that we have been seeing in work out of Japan for the likes of Uniqlo and applying it to big concert performance. Just like Uniqlock something that you want to watch and more importantly want to share. If you cannot speak Japanese may want to connect straight to the special page here.
It is interesting to see what the independent big bands like Nine Inch Nails and Radiohead are doing to promote themselves and monetise their music as it is leading to real innovation across the music industry. Here is a great case study of what Trent Renor and NIN have been doing to redefine the music business model:
I really like the formula Michael Masnick presents which is:
CwF + RtB = $$$$$
where CwF = Connecting with Fans and RtB = Reason to buy
Most impressive stat is that despite giving away Ghosts I – IV for free it actually generated $1.6m in its first week (through add on and limited edition products) and was one of the most downloaded tunes on ITunes in 2008.
However I think it would be foolish to think that this formula is limited to the music industry and really reflects the change in the marketing industry and applies to most advertisers.
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This is the outlet for various blog posts for The Hive, a team that wasn't created by Plan.Net and Profero in 2008. Confused? Have a read over at the About page for more info.
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Author Spotlight
Daniele Fiandaca
Daniele is Profero's European CEO and heads the Hive globally. He has been at Profero for over 10 years and is intrigued by the changes that social media is having to the advertising industry. He is also founder of Creative Social and a regular contributor to www.creativesocialblog.com.
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Radiohead Rainbow
Loving this from Radiohead. Taking all the great ingredients from the work that we have been seeing in work out of Japan for the likes of Uniqlo and applying it to big concert performance. Just like Uniqlock something that you want to watch and more importantly want to share. If you cannot speak Japanese may want to connect straight to the special page here.
It is interesting to see what the independent big bands like Nine Inch Nails and Radiohead are doing to promote themselves and monetise their music as it is leading to real innovation across the music industry. Here is a great case study of what Trent Renor and NIN have been doing to redefine the music business model:
I really like the formula Michael Masnick presents which is:
CwF + RtB = $$$$$
where CwF = Connecting with Fans and RtB = Reason to buy
Most impressive stat is that despite giving away Ghosts I – IV for free it actually generated $1.6m in its first week (through add on and limited edition products) and was one of the most downloaded tunes on ITunes in 2008.
However I think it would be foolish to think that this formula is limited to the music industry and really reflects the change in the marketing industry and applies to most advertisers.