Art made on an iPhone
The ultimate potential of the revolutionary iPhone was not realised when admirers first lauded its aesthetic appeal. Nor was it appreciated when they praised the power of the hardware that was housed within this sleek exterior. Only now, when looking at the ever-expanding choice of iPhone apps available, enabling the smart phone to become a device that rotates around the user, taking on the function of what the user desires, as a truly customisable phone that can become anything you want it to be, can we appreciate its true capability.
Confessions of a Social Marketer: Comply or Die
Comply or Die by Profero Global
There are, inevitably, both pros and cons to reaching maturity at a time when economies around the world are collapsing, a time when even the assumed recession-proof financial superpowers in the Middle East are bellowing smoke signals for help.
Social marketing has, ostensibly, helped many brands bridge the chasm that can separate consumer confidence and corporate promises; it has added value to products and corporations where value was previously lacking. We have seen relatively run-of-the-mill companies, such as Coffee Grounds and Zappos, leverage social media in ways that have transformed their marketing strategies, revitalised their customer service policies and even enhanced their core business models, turning them into local and global superstars.
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