It’s an innovative and simple way of bringing off- and on-line together and creating a debate around what people think about content and ads they pass in the streets, on trains and all around towns and cities. The site has already been picked up and is hosted on the homepage of Designslices, the “platform for designers and design geeks” so go and check it out!
Really liking the new initiative by PEPSI
The site is called ‘Dear Mr. President’ and people are invited to upload personal videos for the 44th Elected US President Obama. The website is backed up by loads of celebrities, amongst who Eva Longoria and Lady Gaga
It’s a very simple idea which I am pretty sure did not have much thinking behind, although thumbs up to PEPSI to take advantage of the right moment to create such initiative, as a matter of fact the brand is definitely going to get loads of attention because of this
The YouTube channel ‘Refresh Everything’ is actually very well designed too. You can see all the videos uploaded by the users and a Google map to check which are the most active communities.
Also, Tumblr was the chosen platform to allow the shy ones to simply send in recommendations about the future of the United States, pretty well thought I’d say
We should wait and see what Coca-cola is going to do next…
Brand: BA
Initiative: METROTWIN
Markets: Global (UK & US centric)
Dates: Ongoing
Background
London-New York is the most frequent daily flight within British Airway’s transatlantic offering and as such it is a very important route for the company. BA have to work hard to defend market share for this route in a very competitive and aggressively price driven market.
Challenge
How can BA connect with the core audience, urban professionals who are frequent flyers between the two cities, in order to maintain brand loyalty amongst exciting customers and attract new ones.
Approach
As their target audience are the sorts of people who are always looking for new and interesting things to do, whether at home or away, on work or on business, BA developed a solution that would meet this need.
They also understood that their audience like to share this sort of information with like-minded people, and had high propensity to do so online.
They used these key insights to come up with an innovative marketing solution.
The Idea
The Outcome
The Learnings
This is a really nice idea from Andy Whitlock at Poke. I Feel London allows people to tag places in London that reflect what they are feeling at the time like Naughty, Hungover, Energetic, Romantic, Sophisticated, Chilled, Girly, Manly or Broke. I particularly like the cheeky short cut in tube station tip off, thanks.
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UpNext – Experience cities in a new way
UpNext is a new application from the iTunes store that you may be familiar with if you caught a glimpse of last week’s Sunny Side Up Meeting in London (If you missed the whole thing catch it here). It’s an application that is sure to revolutionize how cities are experienced.
So, what makes this so different from the existing “Maps” application?
Well, if you throw in a dose of Maps, a hint of Grand Theft Auto, a pinch of Yellow Pages and a dash of TFL journey planner (A dash will do, anymore and the app will strike) then you’re close.
On activation, the software will lock on to your location and render a 3D representation of the city that surrounds you. The 3D image is completely interactive, allowing the user to travel and explore the virtual city provided. The level of interaction allows users to tap on a building/location of interest and extract information on the point of interest i.e. the user (commercial) of the building, contact information etc. UpNext is also interactive past street level, displaying the tube lines below, so you’ll never be lost again! It can be daunting and often frustrating being lost in an unfamiliar city, which can spoil the experience at times. Now a solution is here.
Availability of the application at this current time is limited to the US with other cities in the pipeline. It is rare to find an app that is totally unique and relevant to the real world whilst offering genuine longevity and this is surely going to be a cracker. UpNext is not only available for the iPhone and iPod Touch but you can also experience it fully via your web-browser!
A to Z? Nah, more like 3 to D.
Lets cross our fingers (and toes) in the hope that the London edition is UpNext
Video demonstrating UpNext on the iPhone