Profero Sydney has recently launched a new campaign with Universal Music to promote Canadian artist Anjulie and help break her into the Australian market.
Based on the premise that seeing an artist live is the best way to get punters excited about a new music artist on the scene, we have developed a campaign for Anjulie that ignores the boundaries of geography and distance to give Australian’s a live music experience of an up and coming star.
From July 6th, visitors to the <http://www.anjulielive.com.au> site will be able to discover who Anjulie is as an artist, download tracks, get their VIP concert ticket and share their experience with friends via social networks such as Facebook and MySpace. August 3rd will see the launch of Anjulie’s “online concerts”- fans will be given a live music experience and see Anjulie perform songs from her upcoming album online. “Gigs” will be on twice daily and will have a unique theatre and stage simulation as well as allowing fans to communicate with each other via an innovative “whisper” feature, just like being at a real concert.
Wolfmother get widgety
Profero Sydney have developed this widget on behalf of Universal Music in the lead up to the much anticipated release of the latest Wolfmother album “Cosmic Egg”. Packed with content such as video, audio, pics and a Twitter feed, the widget is more like a microsite in tiny little widget form. Video will be dynamically updated in the lead up to album release with never before seen behind the scenes footage, especially for the Wolfmother lovers out there who are awaiting the new album with baited breath.
The widget was produced by Profero Sydney using the free Clearspring platform, which allows for the creation, development and tracking of widgets. The share functionality means that fans can grab and share their widget across the platform of their choice, be it a social network, blog or iGoogle desktop.