Subliminal Messages

Author Archives: NickC

Nick Cornforth

Nick heads up Profero Performance – the agency’s direct response media arm – in Asia, and is based out of Shanghai. Nick’s love for digital media stems from the way it has opened up information and empowered people at grass roots level, from political activists in Iran to fraught consumers in Ipswich. Although Nick’s work largely revolves around hard data he is acutely aware of the great influence that social media has on other channels, particularly on SEO, and is working with his Profero Performance colleagues to incorporate social media into effective, efficient product-sales and customer-acquisition strategies.

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Profero’s twitter followers

By NickC | Published: 2009/07/24

A tag cloud of the Bio’s from Profero’s twitter followers. Get your own at Twittersheep. Remember you can follow us on twitter here.

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Wossy Book Club

By NickC | Published: 2009/06/01

There are two reasons that I liked what I read about the Wossy book club – started by Jonathan Ross on twitter, apparently as a response to the end of Richard and Judy`s (in)famous book club – the first being the new and clever use of twitter, and the second being the innovative response of publishers Pan Macmillan.

The announcement of #wossybookclub, and the naming of Men Who Stare At Goats as the first featured book have resulted in:

Sales of the book on amazon increasing from by 7,000%
Pan Macmillan allowing free access to the ebook of Men Who Stare At Goats for the duration of the book club
An unofficial site being set up for the club at www.wossybookclub.com

Macmillan allowed free access to the ebook for one hour on the site Exact Editions, as well as a preview of the first chapter which is still available.

I did not attend the book club – which has now had its second week I believe – and have no idea how well twitter could facilitate any kind of sensible discussion, but I thought it was brilliant that (according to netimperative) twitterers were able to reference their tweets with links to individual pages of the book.

“This is the first time that a trade publisher has made a fiction title freely available to facilitate a live online discussion.”

This is a real nice example of how a simple idea can make huge waves through social media (though in this case it did rely on a high-profile name), and of how a business can respond quickly to offer people something for free to facilitate a movement that is sure to benefit them hugely.