Author Archives: MikeZ

Are you a “soc” or a “greaser”

By MikeZ | Published: 2009/02/03

Following on from all the fuss in the media in Australia about 2 viral campaigns that “tricked” the public (one being the Witchery “Man in a Jacket” campaign), an interesting article about a split in marketers about their views on social media and how to use it.

I’d definitely be a “soc” at this stage, but with a hat tip to the greasers when needed..

Posted in ...Marketing | Comments closed
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