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Author Spotlight
Enzo Annunziata
http://rumourhas.it/Passionate about innovation and emerging technologies, Enzo has been with Profero for over 2 years. As a Social Marketing strategist he holds the fort for ‘The Hive’ in the UK and is responsible for all the Social Media and Online PR activities. If you are interesting, you’ll grab his attention! ‘Creativity fuels Innovation’ is the reason why he started his own blog at http://rumourhas.it/Latest Tweets
- Stuart Rutter on the Poker Show Live discussing his sponsorship by G Casino, Blue Sq, and the GUKPT -http://bit.ly/GCasino
- We are looking for a bright intern for our Media team - please send a CV and 100 words why we should pick you to Elle.Whiteley@profero.com
- He lost the most important phone on the planet. So he must be feeling a bit stressed. Nothing a free trip won't sort out. http://ow.ly/1C4rl
- Treat yourself to a pretzel and a pint in Lufthansa's Munich Airport Bavarian Beer Garden. http://twitpic.com/1hf0c2
- Profero have just been awarded the gold award for IPA Continuous Professional Development. Nice.
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(13) - Enzo Annunziata
(12) - Ernesto Alegre
(1) - Jamie Coomber
(4) - Luke Farrell
(9) - Mike Zeederberg
(1) - Nick Clarke
(16) - Nick Cornforth
(4) - Shailei Forrester
(4) - Will Rolls
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- Daniele Fiandaca
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UpNext – Experience cities in a new way
UpNext is a new application from the iTunes store that you may be familiar with if you caught a glimpse of last week’s Sunny Side Up Meeting in London (If you missed the whole thing catch it here). It’s an application that is sure to revolutionize how cities are experienced.
So, what makes this so different from the existing “Maps” application?
Well, if you throw in a dose of Maps, a hint of Grand Theft Auto, a pinch of Yellow Pages and a dash of TFL journey planner (A dash will do, anymore and the app will strike) then you’re close.
On activation, the software will lock on to your location and render a 3D representation of the city that surrounds you. The 3D image is completely interactive, allowing the user to travel and explore the virtual city provided. The level of interaction allows users to tap on a building/location of interest and extract information on the point of interest i.e. the user (commercial) of the building, contact information etc. UpNext is also interactive past street level, displaying the tube lines below, so you’ll never be lost again! It can be daunting and often frustrating being lost in an unfamiliar city, which can spoil the experience at times. Now a solution is here.
Availability of the application at this current time is limited to the US with other cities in the pipeline. It is rare to find an app that is totally unique and relevant to the real world whilst offering genuine longevity and this is surely going to be a cracker. UpNext is not only available for the iPhone and iPod Touch but you can also experience it fully via your web-browser!
A to Z? Nah, more like 3 to D.
Lets cross our fingers (and toes) in the hope that the London edition is UpNext
Video demonstrating UpNext on the iPhone