Anjulie

Profero Sydney has recently launched a new campaign with Universal Music to promote Canadian artist Anjulie and help break her into the Australian market.

Based on the premise that seeing an artist live is the best way to get punters excited about a new music artist on the scene, we have developed a campaign for Anjulie that ignores the boundaries of geography and distance to give Australian’s a live music experience of an up and coming star.

From July 6th, visitors to the <http://www.anjulielive.com.au> site will be able to discover who Anjulie is as an artist, download tracks, get their VIP concert ticket and share their experience with friends via social networks such as Facebook and MySpace. August 3rd will see the launch of Anjulie’s “online concerts”- fans will be given a live music experience and see Anjulie perform songs from her upcoming album online. “Gigs” will be on twice daily and will have a unique theatre and stage simulation as well as allowing fans to communicate with each other via an innovative “whisper” feature, just like being at a real concert.